Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

The On3 NIL valuation is an estimate of an athlete's worth on the NIL market. It's not an exact science, but the numbers can offer a glimpse into what an athlete may be earning. Here are the four LSU ...

NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

Archie Manning, the NFL Hall of Famer and grandfather of Arch Manning, had said his grandson wouldn't sign any NIL deal until ...

Now that he’s officially the Longhorns’ starting quarterback, and his family will allow him to, businesses are lining up to ...

Manning, who has yet to be a full-time starter in college football, is regarded as the most marketable amateur athlete in ...

Brian Kelly and the LSU Tigers are set to hire Baylor's Keava Soil-Cormier to the 2025 staff in an NIL-related role within ...

Name, Image, and Likeness (NIL) has been a transformative force in college athletics, creating new opportunities for ...

Former Auburn Tigers quarterback argues NIL deals, which dominate decision-making, allow more college football teams to ...

The exodus of older, more traditional college coaches point to the influence of NIL licensing rights among today's recruits ...

The future of college athletics remains uncertain, with a host of unresolved developments related to Title IX, NIL ...

Boise State Broncos running back Ashton Jeanty talked to Fox News Digital about the name, image and likeness era of college sports and shared advice to high school players.