As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital ...

Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on ...

The acquisition is expected to help the Indian media and entertainment company to expand its business footprint globally, ...

Articles written by Ashish Bhushan ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

Cleartrip, a Flipkart company, is taking a fresh approach to hotel booking with the next phase of its ‘Explore Hotels by Vibe’ campaign. The latest film brings together two unexpected yet compelling ...

Attending Maha Kumbh as a marketer revealed a masterclass in brand engagement for Haymarket Media Group—India’s country head.

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...

Blissclub, an Indian apparel brand, has launched its latest brand campaign, Bitchclub, introducing Bitch-Coin. This is a ...

Our weekly roundup of the latest appointments and account wins news from Havas India, KYN, FCB Kinnect, Housr, 1702, ...