AI is expensive to build and run, the theory goes, and requires specific chips from specific companies – all of these ideas appear to have been disproved with the rise of DeepSeek, an AI start up ...

Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality user-generated content over volume.

At the height of his footballing powers, Thierry Henry fronted a Renault Clio campaign in which he demonstrated not just his own brand of effortless cool, but also that he innately understood media ...

The Multiplier Effect makes the case that equity-building and performance advertising must be fully integrated in order to deliver the best returns.

Neuro-Insight’s Rosie M Pritchard explores which creative variables within TV advertising are the most successful at driving memory, eliciting high relevance and impacting emotion, in a collaboration ...

After recording record revenues in 2023, sales in all three of the first three quarters of 2024 were down on their year-earlier levels for LVMH, however, the company was able to post positive organic ...

With inflation cooling and consumers reaching their limit on paying higher prices, CPG brands are beginning to reappraise price-driven growth strategies. Consumers are showing a stronger desire to age ...

When a brand’s tagline enters the popular vernacular, you know it’s a winner. Over the past 20 years, “Should’ve gone to Specsavers” has become such a cultural meme, as well as being the source of a ...

In the CSD category, no other brand has stronger association with meal ocassions than Coca Cola. While Coca Cola has become a household name for consumption during in-home meal moments, there is still ...

This research, developed by WARC Advisory and MSQ, examines the role of rituals in our lives as consumers and the opportunities brands can unlock to observe, facilitate and participate in those ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...