Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...

Asda has brought back its Rollback price proposition and famous pocket tap as part of chairman Allan Leighton’s efforts to revive the supermarket. The grocery chain, which was the only ...

Supermarkets Asda relaunches hunt for new CEO The company has been without a permanent CEO since the departure of Roger ...

The supermarket has made the move to help fund a major investment in its permanent price cuts, according to the retailer’s chief executive Allan Leighton. Asda’s page devoted to the scheme ...

Asda has axed its Aldi and Lidl price match scheme as its boss seeks to make his mark after returning last year. In one of Allan Leighton’s first major interventions since returning to run the ...

Asda has pulled its Aldi and Lidl price match scheme after just 12 months in the latest move by returning executive chair Allan Leighton. It comes as the supermarket is gearing up to launch its ...

Asda has axed the scheme in favour of a wider “Rollback” cuts campaign. New chair, Allan Leighton, has pushed through the change. An Asda spokesperson said: “We’re focused on our own great ‘Asda ...