Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

Advertising generated $46.8 billion of Meta’s total Q4 revenue, which was $48.4 billion, up 21% year-over-year. Meta’s stock ...

NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Meta and Mozilla's browser-based attribution system for web ads – Privacy-Preserving Attribution (PPA) – increases privacy ...

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Under the guise of preventing “censorship,” Jim Jordan and the FCC’s Brendan Carr are attacking the First Amendment rights of private companies to choose what kinds of political content they support.

Yahoo’s endorsement could drive further adoption of the data transparency labels throughout the programmatic ecosystem after years of inaction.

The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local ...