Now who doesn’t want a fresh start? The post Lincoln Riley Announces Major NIL Changes Coming for USC appeared first on EssentiallySports.

USC has lagged behind developing a front office to help it navigate the NIL era. Lincoln Riley introduced staff he says will bolster the Trojans.

USC football finally seems to have a plan and structure under Lincoln Riley, but that begs the question: Why did it take so long to do all of this?

A lot has transpired at USC since, as evidenced by the four new faces who addressed the media after Riley: general manager Chad Bowden, linebackers coach Rob Ryan, inside receivers/tight ends coach Chad Savage and corners coach Trovon Reed. All four of those staffers have joined the program in the past month.

This marks the first time USC GM Chad Bowden has worked for a college football program without Marcus Freeman on staff. Their association dates to 2017.

Ryan Kartje is the USC beat writer at the Los Angeles Times. He joined The Times after six years with the Southern California News Group. A Michigan native and University of Michigan graduate, Kartje previously wrote for Fox Sports Wisconsin and the Bloomington (Ind.) Herald-Times.