Halo CMM incorporates an innovative set of technologies that empower local markets to use data assets like panels and exposure events to create measurement reports that are available via a set of Halo ...

The new defendants added into the legal filing included Lego, Nestlé, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, ...

Tyson Foods was added to a list of retailers being sued by X, the social media platform formerly known as Twitter.

The X social media platform has extended a lawsuit alleging an advertising boycott by some major companies to Nestlé and ...

X accuses several major companies of taking part in a large-scale advertising boycott after Elon Musk purchased the social ...

Initially filed last year, the lawsuit targeted the World Federation of Advertisers (WFA) and several companies including CVS Health and Twitch, alleging an illegal conspiracy to withhold ...

The suit alleges the brands partook in a World Federation of Advertisers-coordinated (WFA) boycott of X that violated antitrust laws. Christopher Sadowski Some companies have been returning to X ...

The company formerly known as Twitter first filed the lawsuit against the World Federation of Advertisers and its brand safety initiative the Global Alliance of Responsible Media in August 2024.

X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively “conspired” to “withhold ...

Elon Musk has a White House office and growing pull across federal agencies. Now he's burrowed into the House Judiciary Committee.

The suit, which was filed last year in a federal court in Texas, initially targeted the boycott organizer, the World Federation of Advertisers, along with companies including CVS and video ...

High stakes for digital ad industry as X's case challenges major advertisers' collective bargaining power. The World Federation of Advertisers (WFA), CVS Health, Mars, Ørsted, and Twitch are also ...