In the suit, Drake claims his label promoted “Not Like Us” because it knew it would devalue his music and brand – and, therefore, give UMG leverage in future contract negotiations with Drake.
But an equally interesting question is why Drake’s team waited some eight months after UMG’s May release of “Not Like Us.” That delay displays strategy. First, it would have been a bad ...
He alleges that Universal, his record label, schemed with unnamed third parties to aggressively promote Lamar’s track “Not Like Us,” a chart-topping hit that suggested that Drake was a ...