I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of Big TYech in general and marketing in particular. You can watch an excerpt ...

We’re a month-plus into iOS 18.2, released on Dec. 11, 2024, and we know a few things about the impact on email marketing. Although the picture is complicated a bit by a slow rollout and measurement ...

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Last year, Salesforce and HubSpot announced they were all in on AI agents. Salesforce CEO Marc Benioff said the company was doing a “hard pivot” and would be 100% about its Agentforce platform.

Sean Nowlin’s career began 16 years ago at Progressive Insurance; he has since racked up programmatic and CTV successes on both the brand and agency side with brands including StockX, Danone, Fandango ...

DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to ...

Each new year, your local enterprise allocates budget towards various forms of PR to boost your business. Press releases, guest articles, influencer content, earned media, and other efforts vie for ...

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We ...

Over the past 22 months, I’ve spoken with several hundred Fortune 2000 CEOs and CFOs about GTM for a book I’m finishing. The insights from these conversations, along with our collective experiences in ...

Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving ...