AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

Like Scope3’s other existing products, the agentic AI platform can automatically filter out inventory that’s considered a ...

Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the Publicis/Lotame deal.

Just because curated PMPs and direct-to-DSP deals are trendy doesn’t mean they should be the focus of every publisher’s tech stack today. However, curation and direct DSP connections are a foundation ...

While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

Aperiam has a new approach to VC investing that now also involves a strategic consulting practice and making matches between ...

Advertisers and publishers often act like sworn enemies. Our failure to prioritize collaboration and build positive value has been our collective downfall.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

DoubleVerify adds Rockerbox to its attribution stack; Taboola courts performance marketers with a new ad platform; and the end of the MLB/ESPN deal spells opportunity for sports streamers.

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Now that Teads and Outbrain are one, the vision is to be a "full-funnel platform for the open internet.” But what does that ...