A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing ...

For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...

As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can't wait to welcome you to App Promotion Summit ...

Learn how Wizz, one of France’s top friend-finding apps, redefined app engagement with ContextSDK’s context-aware technology. By analyzing over 200 ...

The global mobile gaming market in 2024 experienced continued growth, driven by increasing smartphone penetration, ...

TikTok has reclaimed its crown as the world's most downloaded app, dethroning Instagram, which briefly stole the top spot in 2023. It was a two horse race ...

How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.

Fortnite refers to a video game series, set in a post-apocalyptic, zombie-infested world. It is produced by Epic Games, and uses the company’s signature Unreal Engine. At present, there are two games ...

A new chatbot from Chinese AI lab DeepSeek sent shockwaves through the market in January, due to its ability to perform mathematics, coding and reasoning at a similar level to ChatGPT and other ...

The start of a new year often sparks thoughts about the future and what it might bring. It’s also a time of intense preparation: crafting budget plans, scheduling campaigns, and strategizing for ...

In 2011, indie game studio Tiny Speck launched Glitch, an anti-combat MMO which failed to gain any interest. Due to the team being located in three locations, it built an instant-messenger during ...