纽约--2025年1月22日 -- 媒体评级委员会 （MRC）已完成了对尼尔森创新的 " 大数据+面板 "全国电视测量的认证程序，此前，该委员会还对尼尔森整合 第一方直播流媒体 数据的做法进行了认证，并对尼尔森传统的面板测量进行了重新认证。尼尔森是首家获得认证的 "大数据+面板 "全国电视观众测量提供商。

纽约 - 2025 年 1 月 15 日- 全球受众测量、数据和分析领域的领导者尼尔森今天公布了其 2025 Upfront/NewFront指南这是媒体买家和卖 ...

预计在 2020 年至 2025 年期间，全球零售媒体广告支出将增加近 1000 亿美元。今年预计增长 21.8%，将超过几乎所有其他形式广告支出的增长率。简而言之，广告商在广告计划中更加重视零售媒体。 根据尼尔森《2024 年度营销报告》，68% 的全球营销人员表示，零售 ...

Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each ...

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NEW YORK – January 21, 2025 – An estimated 24.6 million viewers tuned in on Monday, January 20, 2025 to watch the inauguration of Donald J. Trump as 47th president of the United States, according to ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...

For many African Americans, content is a common language and overall, Black audiences spend more time with media than any other group in the U.S. Today, Black America represents a unique opportunity ...

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...

Tendencias de consumo televisivo en EE.UU. Navegue por el panorama televisivo con precisión. Nielsen's The Gauge TM descubre cómo las audiencias de EE.UU. pasan su tiempo viendo la televisión a través ...

วันที่ช่วงเดือนธันวาคม 2024 ได้แก่ 25/11/2024 ถึง 29/12/2024 การรายงานของ Nielsen จะติดตามปฏิทินการออกอากาศโดยมีสัปดาห์การวัดผลที่ดำเนินไป ...