Starting at just over $15,000 (109,800 yuan), the Toyota bZ3X received over 10,000 pre-order requests in China less than one hour after its launch. This indicates consumers prefer low-cost EVs that aren't also low-end vehicles, and automakers can deliver this.

For years, Toyota has been a dominant force in the automotive world, crafting some of the most reliable and fuel-efficient vehicles on the market. But when it comes to electric vehicles (EVs), the company has been slow to adopt a fully electric lineup,

Early Wednesday morning in Europe, Toyota unveiled four new or significantly updated electric vehicles — and Lexus managed to sneak one in, too. Even more enticing than the new product, though, was the teaser that came along with it: a shadowy image that previewed an upcoming electric pickup truck and electric Land Cruiser-esque EV while suggesting both would be revealed by the end of 2026.

HR+, a new electric crossover. The C-HR+ will be available in both single- and dual-motor configurations. The base model, with a 57.7-kWh battery, delivers 165 horsepower, while the larger 77-kWh pack increases output to 221 hp and extends the estimated WLTP range to 373 miles.

Toyota is slowly but surely making its move into the electric vehicle market after years of focusing more on hybrids. A Yaris sub-compact will eventually join the EV lineup, but don’t expect it to be part of Toyota’s immediate plans, as larger EVs are taking priority right now.

Toyota announced updates to its European EV offerings, including an electric version of the Toyota C-HR called the C-HR Plus, and a refreshed bZ4X that addresses many of the electric crossover’s shortcomings.

HR+, a surprisingly stylish electric SUV. The smaller SUV will sit below the bZ4X and offer more range, a sleek new look, and faster charging. With an expected lower price tag, the Toyota C-HR+ could just be the affordable electric SUV we’ve been waiting for.

HR+, an all-new battery electric model that is set to be a bold, stylish and highly capable competitor at the heart of Europe’s vital C-SUV BEV market. Displaying sleek and eye-catching coupe lines and delivering an authentically rewarding,

With the release of the Toyota C-HR+ in Europe, we hope this versatile EV will make its way to America as an affordable option for drivers.